Business Solutions Manager & Digital Marketing Professional
Mauricio Galvez
Goal driven, detail oriented, client focused professional demonstrating consistent achievement of success specializing in Business Solutions, Key Account Management and Digital Marketing.
I am interested in obtaining a challenging and rewarding career in an organization that fosters respect, integrity, team work, excellence and growth.
Experience
“A leader is great not because of his or her power, but because of his or her ability to empower others”
– John C. Maxwell –
Consultative and process oriented Business Solutions Manager & Digital Marketing professional with a focus to build long-term, collaborative customer relationships. Life time customer value and loyalty is key for repeat business and long-term profitability. Such relationships can only develop through the constant of building trust, credibility and rapport.
EC Managed IT
Managed Services Provider (MSP)
Sept 2019 – Jan 2024
Business Solutions Manager.
Managing a client portfolio of 25 SMB and SME Midmarket Key Accounts. Primary focus is to implement strategies in order to increase monthly recurring revenue via our managed service agreement levels. Within my role, it is important to not only consistently meet revenue targets and implement sales and marketing strategies, but to also provide a level of customer relationship that successfully aids in maintaining a high client retention rate. In addition to my role, I am currently overseeing EC Managed ITs web development and online marketing strategy in order to maintain and improve SEO ranking in order to stimulate MRR growth.
Elite HTS
Theater Seating Manufacturer
Mar 2016 – April 2018
Account Manager & Marketing Coordinator
Managed nationwide Interior Design territory maintaining an 87.6% retention rate. Consultative B2B & B2C sales. Travelled to the Las Vegas Market Home Decor and Design Tradeshow biannually representing the company brand assessing business opportunities. Responsible for initiating web rebrand, revamping marketing collateral, website front-end and back-end diagnostics as to improve user experience, call-to-action, lead generation and increased speed performance.
Gridline Studios
Web Design and Digital Marketing Agency
Jan 2015 – Present
Business Development, Online Marketing Manager
Specializing in responsive web design and digital marketing, delivering comprehensive strategies to enhance your brand’s visibility and engagement. From captivating website designs to seamless user interfaces, I ensure an optimal online experience for your audience. My expertise extends beyond search engine optimization; I implement design, branding, user experience, and call-to-actions strategies, keeping your business in mind designed to maximize your reach and drive meaningful results.
Kiwi Collection
Resource Guide, Booking Engine
Jan 2013 – Nov 2014
Account Manager Hotel Programs
Managed the Latin American/Caribbean/Asia & South Pacific Territories. B2B. Maintained an 80% retention rate. Identified marketing opportunities and profitable sales growth plans for my designated region. Travelled and met with hotels to review, build and solidify relationships.
Sable Entertainment
Event Planning and Marketing Agency
Apr 2007 – Jan 2013
Business Development, Strategic Marketing Manager
Developed, directed and executed business and marketing strategies for venues and private clients specializing in event production, logistics, business development, online marketing and branding for medium to large scale organizations.
BMO Bank of Montreal
Financial Institution
Mar 2004 – Feb 2007
Financial Services Representative (FSR)
Managed client financial personal and business needs. Established client relationships delivering excellent customer service experience. Product upgrade incentives such as new account opening, RRSP redemptions, short term investments, cashable and variable rate GIC’s for Corporate and Individual clients. Assisted in legal documentation of Estate accounts.
“FOCUS: Follow One Course Until Successful” – Robert Kiyosaki –
Skills
“The only source of knowledge is experience.”
– Albert Einstein –
The corporate landscape is competitive and acquiring talented individuals with demonstrated ability and relevant experience is essential to success. This is why I am a firm believer in skill development via continuous learning and growth.
- Business Solutions
- Account Management
- Digital Marketing
- Website Design
- Fluent in English and Spanish
Business Solutions Management
- Manage work stream resources, developers, business analysts, and consultants.
- Implement and manage the CRM system which improves customer relationships, communication, and productivity.
- Develop and manage ERP Third Party Software partnership programs.
- Manage lead and mentor Account Management & Marketing team.
- Lead workforce planning including succession planning, leadership development and diversity creating growth opportunities increasing quality, performance, and employee retention.
- Formulate scope, determine ROI, and secure executive management approval.
- Provide company with reports on ROI, utilization.
- Negotiate contracts and RFP’s with existing, new and potential clients.
- Introduce improved vendor RFP processes and outsourcing models, saving cost and reducing risks.
- Develop marketing program initiatives in order to optimize SEO rank, minimize bounce rates and stimulate MRR.
- Leverage CRM using a define credible sales process, developing healthy pipeline and consistently closing business.
- Develop and launch internal and external advertising campaigns.
- Create documentation for internal processes, standard operating procedures, change management, training and marketing functions.
- Develop and maintain appropriate high-level relationships with C-level executives and decision makers.
Account Management & Sales
- Prospecting: Identifing leads via geographical and demographical research.
- Qualification and needs analysis: Decision maker, need, interest and budget identification.
- Value proposition: Preparation, presentation of product/service solving issues and showcasing solutions.
- Proposals: Initial price quote(s) of selected solutions according to clients wants and needs.
- Objections and negotiation: Reframing solution to overcome concerns due to competition, quality and price.
- Repeat Business and retention: Nourishing relationships buiding continuous trust, loyalty and rapport.
Digital Marketing
- SEO: Web audit, keyword search, content optimization, competitor analysis, link building, content strategy and technical optimization.
- Content Marketing: Create and distribute valuable and relevant content to attract and engage your target audience, with the aim of driving profitable customer action.
- Website Analytics and Tracking: Monitoring and analyzing website traffic and user behavior to understand performance and make data-driven decisions.
- Conversion Rate Optimization (CRO): Improving the percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
- Digital Marketing Strategy Development: Creating a comprehensive plan outlining goals, target audience, channels, and tactics to achieve marketing objectives.
Microsoft Office
- MS Word
- MS Excel
- MS Power Point
- MS Outlook
Web/Graphic Design
- Adobe Creative Cloud
- Adobe Photoshop
- Adobe Illustrator
- Adobe Indesign
- Adobe Dreamweaver
- WordPress CMS
Project Management
- Initiation: Project Charter, including business case, objective, scope or work, budget deliverables, schedule, timelines, roles and responsibilities, resorce allocation.
- Planning: Detailed plan of work, critical path analysis, risks.
- Execution: Coordinating people and recourses, quality assurance, team and steakholder communication.
- Monitoring and control: Effort/progress monitoring, managing/mitigating risk, people management.
- Closure: Activity finalization, communication, project review.
References
“During his two-year contract with Elite Home Theater Seating, I witnessed Mauricio display exceptional skills in sales and marketing. Mauricio was an invaluable asset because of his ability to wear so many different hats. I am confident that Mauricio’s attitude and skills would make him a valuable contributor to any organization.”
“I had the pleasure of working with Mauricio at Kiwi Collection. He is a passionate and dedicated professional with an entrepreneurial spirit. Mauricio is a quick learner who loves to innovate; he has no shortage of great ideas…which I found refreshing.”
Worked with
PERSONAL DEVELOPMENT
Georgina Palffy
How Business Works: A Graphic Guide to Business Success
Defines and explains the key concepts behind business, finance and company management.
2015
John Arnold
Web Marketing All In One For Dummies
Build an online presence for your business with web marketing. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media.
2012
Gerhard Gschwandtner
Ultimate Sales Training Workshop: A hands on guide for managers
Checklist of items taking you from preplanning workshops through set-up, organizing meeting materials, getting participants involved, topics of discussion, debriefing sessions, getting feedback, and more.
2006
William T. Brooks
Sales Techniques
An insightful and practical compilation of proven techniques. Work successfully, efficiently and effectively sell solutions instead of products, consistently follow up after the sale to encourage high-profit repeat business and referrals.
2004
Benj Gallanger
Canadian Small Business Survival Guide
Topics include: types of business, financing, marketing, preparing necessary financial statements and business plans. The book also includes charts, checklists, exhibits, graphs, and tables that are indispensable for anyone wanting to know how a business works.
2002
Contact Me
Let’s Schedule a Meeting!
I am interested to learn more about you, your business operations, products, services and figure out how we can collaborate for a successful business relationship.
“Success is liking yourself, liking what you do,
and liking how you do it.”
– Maya Angelou –